Connect Adobe Analytics (ex. Omniture) to Looker for Insightful Visualizations

Adobe Analytics (ex. Omniture) is a powerful web analytics tool that helps enterprise companies analyze and optimize their digital marketing efforts. It provides real-time insights into customer behavior, marketing performance, and other vital metrics, enabling businesses to make data-driven decisions and improve overall marketing strategies. By leveraging Adobe Analytics, organizations can gain a deeper understanding of customer preferences, track campaign performance, and identify opportunities for growth.

Looker is an advanced data visualization and business intelligence (BI) platform that enables enterprise companies to explore, analyze, and share their data with ease. By providing a unified view of data from various sources, Looker empowers organizations to drive better decision-making, optimize marketing strategies, and uncover insights that drive growth. With its intuitive interface and powerful analytical capabilities, Looker enables businesses to turn raw data into actionable insights, streamline reporting processes, and foster a data-driven culture throughout the organization.

Connecting Adobe Analytics (ex. Omniture) to Looker can be achieved through several methods, such as:

• Using a pre-built Looker connector for Adobe Analytics, which simplifies the process of importing data from Adobe Analytics to Looker by automating data extraction, transformation, and load (ETL).
• Developing a custom data connector using Adobe APIs to extract data from Adobe Analytics and load it into Looker. This approach requires technical knowledge and resources to develop and maintain the connector.
• Exporting data from Adobe Analytics in CSV or JSON format and using Looker's native data import functionality to upload the data into Looker.
• Utilizing a third-party ETL tool to extract data from Adobe Analytics and load it into Looker.
• Choosing Improvado's marketing analytics platform to connect Adobe Analytics to Looker, which offers a seamless and scalable solution that automates the entire data pipeline, from data extraction to visualization.

Improvado is the best solution for connecting Adobe Analytics (ex. Omniture) to Looker, as it provides a complete data pipeline that automates data extraction, transformation, and normalization. With Improvado, organizations can easily access a wide range of metrics and dimensions from Adobe Analytics, enabling them to gain deeper insights into their marketing performance and make data-driven decisions.

Moreover, Improvado is built to handle large volumes of data from various sources, ensuring that businesses can scale their analytics efforts as their needs grow. It also offers a high level of customization, allowing companies to tailor their data integration and visualization processes according to their unique requirements. Lastly, Improvado's dedicated customer support team ensures that users receive prompt and comprehensive assistance whenever needed.

In summary, connecting Adobe Analytics (ex. Omniture) and Looker is made easy and efficient with Improvado's advanced marketing analytics platform. By automating the entire data pipeline and offering scalability, customization, high-quality customer support, and the ability to process large volumes of data, Improvado enables organizations to centralize their marketing and sales data and unlock valuable insights with ease. To learn more about how Improvado can help you connect Adobe Analytics to Looker, book a call with one of our experts today.