Drive the global marketing change

We focus on outcomes, not routines and clearly define expectations, even when confronted with obstacles.

We clear our minds and clean our inbox. We only meet when there's agenda, work in sprints, and are on time.

We are people, not job titles. We are friendly and supportive of each other, and we encourage an atmosphere where everyone feels comfortable and safe.

We listen deeply and react positively to maintain respectful communications. We accept mistakes and celebrate wins and achievements.

We start and finish every process with analytics and data. We formulate hypotheses, prioritize, launch experiments, track progress, and validate wins.

We write down our thoughts, plans, and tasks to keep our minds clear. More importantly, we write things down in context to quickly re-connect with ideas.

We organize context following the Minto Pyramid principle. Start with a key idea at the top and continuously extend it with each new layer.