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Improvado Labs

Improvado Labs is your sneak peek into the future we're building. Features and functionality we talk about here are cutting edge and may not be publicly available to all Improvado customers.
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Alpha
AI Intelligence Core

Control Your Marketing Data Pipeline With AI Intelligence Core

A proprietary Improvado layer allowing us to build
AI data applications tailored to marketing use cases.
Working on top of our data platform, it enables natural language inputs and processing.
AI Intelligence Core is built with data privacy and security in mind, no third-party data sharing.
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Beta
AI Agent

Get In-Depth Performance Insights With a Couple Chat Prompts

Use a chat-like interface to get instant answers to any performance questions.
Leverage 100% of your data to quickly uncover hidden performance insights.
Enable all business users within your org with clear and accessible insights.
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Alpha
Campaign Quality Auditing

Ensure Perfect Guideline Alignment for Your Campaigns, at Scale

Describe your guidelines to AI in plain English or use dozens of templates.
Receive alerts and notifications about any guideline violations, straight to your inbox.
Quickly identify campaigns that don’t follow your naming conventions.
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Alpha
Feature

Budget Pacing: Keep your Ads Right on The Budget

Get alerts whenever your campaigns exceed or fall below your daily/weekly/etc. budget.
Keep budget pacing guidelines across all campaigns in one place.
Stream your pacing alerts to Slack, Google Chat, Teams, or any other comms tool you prefer.
Aloha
AI Assistant + Campaign Quality Auditing

Automate Naming Convention Routines

Automate naming convention guidelines by asking AI to analyze them.
Ensure all campaigns follow the guidelines by using AI-powered semantic search.
Get instant notifications if any campaign fails to follow your naming guide.
Improvado Blog

Keep up with trends in AI marketing analytics

AI Analytics

AI Your Marketing Analytics: 5 Innovative Ways to Leverage AI for Deeper Data Insights

AI Marketing

AI Marketing Explained:
What You Need to Know

AI Marketing Trends

Top 7 AI Marketing Trends
Set to Shape 2024

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Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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