Our journey began when our CEO, Daniel, launched a Trading Desk/ DSP in San Francisco in late 2014 to focus on SMB brands and small-midsize agencies. Although we found success, something interesting happened along the way as we met with potential customers...
After speaking to over 100 ad agencies and businesses, our team picked up on a major pain point: reporting and monitoring digital ad campaigns is a huge hassle and manual task. We knew we came across a major opportunity, and we had to act on it quickly. Over the last year, we worked closely with a few select brands and agencies to develop the Cross-Channel Ad Performance Dashboard, while our data scientists cranked away on developing a machine learning algorithm to generate automated Optimization Tips.






































